Matomo

Positioning

Matomo is a full-featured analytics platform that offers self-hosted and cloud versions. It includes features like heatmaps, session recordings, and e-commerce tracking. Pricing for cloud starts at $23/month for 50K visits. It is more complex than lightweight alternatives but offers deeper insights.

Strengths

Feature-rich
Self-host option
Open-source
Privacy-friendly

Weaknesses

Heavier script
Complex setup
Steeper learning curve

Recent mentions

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