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Plausible

plausible.ioGitHubWeb analytics

Positioning

Plausible is a lightweight, open-source web analytics tool that serves as a privacy-friendly alternative to Google Analytics. It tracks essential metrics like page views, referrers, and goals without using cookies, ensuring GDPR compliance. The product is designed for website owners who need simple, fast, and ethical analytics, with features like scroll depth tracking, AI traffic monitoring, and Search Console integration. Its distinctive value lies in being fully open-source, EU-hosted, and offering transparent pricing starting at $9/month for 10K page views.

Strengths

  • Open-source and privacy-first, no cookies needed
  • Lightweight script that doesn't slow site speed
  • Over 17,000 paying customers
  • Automatic scroll depth and bot filtering
  • Search Console and UTM campaign integration

Weaknesses

  • No revenue or MRR tracking for SaaS
  • Limited to basic web analytics metrics
  • No A/B testing or heatmaps
  • Smaller feature set than Google Analytics

Recent mentions

Showing 1 of 2

  • direct

    19h ago

    Privacy-First Web Analytics for Indie Makers

    privacyfirstwebanalyticsindiemakers