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FullStory

Positioning

FullStory offers session replay, heatmaps, and analytics with AI-driven features like 'OmniSearch' and 'Frustration Signals'. It targets mid-market to enterprise customers, with pricing starting at $200/month (Business plan). Its strength is in capturing detailed user interactions, but it requires tracking installation and lacks free instant audit tools.

Strengths

  • AI-powered insights
  • Detailed session replay
  • Enterprise-grade analytics

Weaknesses

  • No free instant audit
  • Higher price point
  • Complex setup for SMBs

Recent mentions

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