Aava Water
Positioning
Aava water is sourced from the Aravalli Hills and marketed as natural mineral water. It offers alkaline and sparkling variants. Packaging includes eco-friendly glass bottles, positioning it as a sustainable premium choice. Priced at ₹100-200 per liter, it targets fine-dining and affluent households.
Strengths
- Natural mineral source
- Eco-friendly glass packaging
- Alkaline variant
Weaknesses
- Very high price
- Limited distribution
- Niche market
Recent mentions
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