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COPE2Thrive

Positioning

Seven-session online CBT program priced at $89, compared to $100-$200 per therapy session. Self-delivered digital content focused directly on teens, with parents as purchasers. Uses evidence-based techniques accessible through a web platform.

Strengths

  • Low cost compared to therapy
  • Evidence-based CBT approach
  • Direct teen engagement

Weaknesses

  • No parent coaching component
  • Self-directed, limited support
  • Teen-only focus misses parent needs

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