7 Cups

People searching for "7 Cups" are almost entirely navigating directly to the platform, not evaluating alternatives. The 55% growth in search interest over five years suggests a steady influx of users seeking its low-barrier entry point—free peer support and lower-cost therapy—rather than traditional clinical care. The opportunity lies not in competing with 7 Cups directly, but in serving the same hesitant, cost-sensitive demographic with a different model.